mike lee

imagineer

digital marketer

creative designer

416.258.6781

creative.mike88@me.com

A visionary (aka Imagineer), highly creative team player, dynamic, entrepreneurial Direct Marketer & Creative Designer possess the creative vision, technical acumen, and the utter demand for excellence.

HIGHLIGHTS

• Developed 2 theme personal computers – Barbie® & Hot Wheels®

• Liaison between the levels management of Mattel in El Segundo, CA and my licensee client

• Knowledgeable in the design and manufacturing process

• Knowledgeable in brand management

EMPLOYMENT

Sienna Advertising

Digital Marketer | Creative Designer

• Design and launch a new corporate identity for a heavy machinery auctioneer & appraiser; new logo, corporate brochure, banner, show display, POS, POP, e-blasts, web banner ads, trade magazine ads, auction and sales brochures

• Work with a non-profit group on direct marketing & corporate branding needs; direct mail campaign with donation letter and donation form, a series of patients information brochures, AGM signs and banners

• Increase sales for a leading Marine New Boat seller year over year by utilizing different marketing and creative medium such as Email marketing, data base mining, banner ads, website content management (HTML), websites promotions and MailChimp

• Plan and negotiate media buys including TV, radio, digital and print medium

• Develop written marketing plan, outline launch details, track actual sales and performance for new product launches

• Align marketing collaterals, websites, direct mail, press releases, social media, promotional presence with corporate strategy

• Implement process improvements resulting from client feedback

Miller Interactive Advertising

Creative Director

• AOR of a Canadian personal computer manufacturer; brand management, direct marketing to consumers by designing computer packages brochures to kids and adults

• Designed and launched 2 theme computer packages; designed ads, brochures, directed photo shoots, packaging design

• Utilized direct marketing strategies on selling directly to consumers

• Liaison with the biggest U.S. toy company Mattel in maintaining the look and feel of its intellectual properties

• Liaison with computer manufacturer, hardware manufacturer, software companies

• Oversaw different advertising medium to sell the packages to target groups

• Planed and negotiated media buys including TV, radio, digital and print medium

EDUCATION & TRAINING

Graphic Design Diploma

George Brown College

Strategic Marketing Certificate

Seneca College

Google Adwords Certified

Google

MY SKILLS

98%

Photoshop

98%

Quark X’press

75%

Microsoft PowerPoint

98%

Illustrator

85%

Adobe Muse

85%

Mail Chimp

98%

InDesign

65%

WordPress

65%

Constant Contact

98%

Acrobat

85%

Microsoft Word

85%

Online Banner Creative

PORTFOLIO

EMAIL ME

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